Managing a B2B marketplace is one of the key challenges for companies in the renewable energy sector. It often seems like a good idea to assign responsibility to a sales or marketing director — someone competent, but already focused on strategic goals. The result? The B2B platform gets sidelined, lacks proper support, and stops functioning as an effective sales channel.
In some cases, the person in charge may simply lack the experience or digital skills required to unlock the platform’s potential. Without direction, the marketplace stagnates, and the company loses an opportunity to scale sales and automate B2B customer service.
We start by clarifying ownership — not just on the client side, but in collaboration. Our teams support the person managing the platform with performance monitoring, feature optimization, and ongoing alignment with user needs. Together, we design processes that bring order and give full control over a channel that can finally start delivering results.
Regular performance reports and full visibility into what’s working Real operational support for the person managing the platform Continuous platform development based on customer needs A measurable impact of the marketplace on sales and client experience
Artificial Intelligence refers to the development of computer systems that can perform tasks that would typically require human intelligence. It involves the creation of algorithms and models that enable machines to learn, reason, perceive, and make decisions.
There are generally two types of AI: Narrow or Weak AI, which is designed to perform specific tasks, and General or Strong AI, which possesses human-level intelligence and can handle a wide range of tasks.
