Unleashing the untapped potential of marketplaces
In renewable energy (RES) companies, the responsibility for managing a B2B platform often falls on an employee who already has a long list of other tasks – typically the sales or marketing director. In theory, this approach seems practical, but in reality, it often leads to pushing the B2B platform to the back burner, ultimately reducing its efficiency.
Multitasking is a given in RES companies, but when there’s no time to fully commit to managing the B2B platform, delays in project execution become inevitable.
What problems arise?
Disruptions in routine management
Shifting priorities, unexpected situations, and the daily chaos of running a business can lead to inefficient use of the B2B platform. In the RES sector, this can mean serious time losses.
Lack of proper skills
The person responsible for the platform may not have the expertise needed to make the most of it. What’s required? An all-rounder – a Renaissance person who can handle RES sales, project management, supplier and partner relationships, and IT systems all at once.
Challenges in maintaining operational flow
Without clear ownership of the platform, communication gaps between suppliers, contractors, and operational teams can emerge, increasing the risk of project delays.
What are the solutions?
A dedicated B2B platform manager? Not necessarily.
Surprisingly, hiring someone solely to manage a B2B marketplace is not the industry standard. Based on our discussions with RES companies, we found that effective management doesn’t require a full-time role – it just needs the right approach.
Optimizing the existing platform
Building a platform is one thing, but replacing it entirely is rarely necessary. Instead, focusing on improving the current system can yield better results. With the right IT tools and developer support, the platform can be streamlined, processes can be mapped out, and a portion of tasks can be automated – reducing the workload for the person managing it.
Process automation
Integrating the B2B platform with other systems allows for automating many tasks. This not only reduces dependency on a single person but also enhances the overall efficiency of project execution. Such automation can extend beyond the B2B platform, improving data flow across the entire organization.
Training and expert support
Upskilling the team responsible for the platform ensures better management and enables adjustments tailored to the specifics of the RES sector.
These solutions are for you if you aim to:
✅ Unlock the full potential of your B2B platform and keep up with the competition – in short, boost operational efficiency in managing your B2B marketplace in the RES industry.
✅ Optimize resource use and avoid delays caused by the lack of a dedicated marketplace manager.
✅ Improve process management, enhance the platform’s functionality, and make it more user-friendly – for both your team and your RES industry clients.
However… use your resources wisely
Smart investment and thoughtful planning – the key to success
Before making an investment, take a step back and assess what your RES company actually needs. A well-thought-out strategy will help you address the real challenges you face. Start by analyzing your current processes and identifying areas for improvement.
You can do this independently – download our free checklist to structure your approach. Or, take advantage of our free consultation to guide you through the process.
If you already have a clear vision, we’ll help you map out the next steps precisely, avoiding unnecessary costs. After a detailed analysis, we also offer workshops to develop a tailor-made action plan that aligns with your business needs and goals.
Even if you haven’t made a final decision on investing yet, you’ve already taken a significant step forward. You now have the knowledge and a clear action plan. In our experience, this leads to a far more tailored and effective solution.At this stage, we’ll also provide you with all the necessary materials to review with your team – helping you save time, avoid mistakes, and make better business decisions.
